Fashion and beauty bible WWD has reported that superstar Beyoncé is launching her third fragrance, Beyoncé Pulse, this fall. I knew her fragrances were selling well, but to release two scents in the same year (Beyoncé Heat Rush was released in January)? Sales must be going better than I thought! Here’s the scoop on what the juice will smell like:
The fragrance will feature notes of notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. To me, the bottle and packaging have a very Thierry Mugler-esqe vibe, no? Bey told People Style Watch that the cap of the bottle is inspired by her stage costumes. Mugler designed the costumes for Beyoncé’s I Am tour, so maybe the actual bottle was influenced by him, too? *shrugs*
At any rate, Beyoncé Pulse will hit store shelves this September. The fragrance description sounds nice, so I’ll definitely be checking it out! What are your thoughts on Beyoncé’s new fragrance? Will you be picking up a bottle?