New Beauty: Estée Lauder Idealist Even Skintone Illuminator

Posted by in Featured, Headline, Skin Care | 3 comments

Yesterday I received the June issue of Essence magazine in the mail and what did I see on the very first page? An arrestingly stunning photo of model Joan Smalls in her first Estée Lauder ad! Joan is the face of Estée Lauder’s newest skincare innovation, Idealist Even Skintone Illuminator, a serum that reduces discoloration in skin. Here are the product details:

The first fast-acting Serum from Estée Lauder Research proven to dramatically reduce the look of uneven skintone:

  • redness
  • acne marks
  • dark spots
  • sun spots
  • discolorations

Instantly: redness is reduced, skin looks fresh and radiant.

In just 2 weeks: 62% of women showed a significant improvement in skintone in a clinical test.

Over time: skin looks noticeably clearer and brighter, vibrant and more even-toned.

This intensive, yet gentle oil-free serum features powerful technologies to address the look of every key sign of uneven skintone:

  • Triple-Optic Technology provides skin with a brighter, more luminous look from the very first application.
  • CorrectTone Technology visibly reduces uneven skintone in 2 weeks, while anti-oxidants help prevent its re-appearance.

Imagine skin so incredibly clear, even-toned and radiant, you have nothing to hide. Proven gentle and effective for all ethnicities.

Joan Smalls in her Estée Lauder ad

Sounds pretty good, right? I’m loving this new crop of skin care products that eliminate hyper-pigmentation without the use of bleaching agents. Idealist Even Skintone Illuminator will be available at Estée Lauder counters in June for $58 for 1 ounce and $85 for 1.7 ounces. It’s also available to presale now on the Estée Lauder website, which says it will ship before May 30th.

My skintone could definitely use some evening out, so I’m very interested in trying this! Will you be giving Idealist Even Skintone Illuminator a try? And is Joan’s ad not gorgeous?! Share your thoughts in the comments!

  • Susan

    We have this product at our counter at the Bayshore Boston Store and it is AMAZING!!!! It really does work…it addresses all signs of uneven skintone immediately!!!!! I have been using it for only four days and the results are unbelievable!!! I have been using Estee Lauder skincare for almost two years and this product paired with Advanced Night Repair has given me the most radiant smooth amazing skin EVER!!!!! Try it….YOU WILL LOVE IT!!!!!

  • http://momagarry.blogspot.com Antoinette

    I Started using this product yesterday for the first time. I am amazed! I already see improvement. My skin is no longer red. I look forward to the results I will see in two weeks:) By the way yes Joan looks great!!

  • Maya

    I actually bought this and LOVE it.  I stopped by the Lord & Taylor counter with a friend who wanted to get some products and agreed to an impromptu makeover ( I actually hadn’t even heard about it before).  i loved it so much that I decided to buy it the next day at Macys when they had an awesome gift with purchase.  I use it all over my face, and a dab a little under my eyes before I apply concealer.  I have horrible dark circles and it does a great job in illuminating the area (no need to buy the separate eye roller serum thing, in my opinion, this does a great job).  My skin looks great overall with this.