Style News: Kimora Lee Simmons Kisses Baby Phat Goodbye

In a shocking and unexpected move, model-mogul Kimora Lee Simmons has announced her departure from Baby Phat and Phat Fashions, effective September 1st. Here’s some of her statement, via E!News:

“After 14 years of conceiving and nurturing Baby Phat, it’s time for me to move on and further expand my other businesses and create a new phenomenon,” Simmons says. “I adore all those who have faithfully been with me since the beginning.”

“I’m forever dedicated to my family, fans and customers,” Simmons said. “My inspiration has always come from the fabulous women who have been with me through the years as we’ve grown from young party girls to power players! We’re ready for our next journey together and we’re taking a whole new generation of incredible young women with us. Girl power unite!”

In addition to Baby Phat, Simmons’ fashion empire includes KLS collection, Kouture by Kimora and Fabulosity, among other ventures. Her hit Style Network reality series, Kimora: Life in the Fab Lane (which I love!), is currently shooting its fourth season.

Wow! I did NOT see this one coming! What are your thoughts on Kimora’s sudden departure from her flagship brands?

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  • Arionne

    I am inspired by this move by Kimora! It takes courage to get out there and try something new. You have to know when it’s time to move on. You can’t grow constantly doing the same things over and over again. I wish her well!

  • http://www.jazzabelletress.com JazzaBelleTress

    I’m pretty sure their is something more to this story that we don’t know about yet. It just seemed so all of a sudden especially since she built this brand and has been the face of the brand for so long.

  • Amber

    Good point! She did make these brands all that they are! I don’t know, maybe she wants to spend more time with her kids? *shrugs* I think you’re right, there’s more that we don’t know yet!

  • Amber

    Well, it certainly is a bold move! Kimora is synonymous with the Baby Phat brand, I’ll be curious to hear more about this as it unfolds!