Beyoncé promised to bottle a little Sasha Fierce for her fans, and from the looks of the ad for her new fragrance, Beyoncé Heat, she’s done just that!
Details on the highly anticipated fragrance are finally out, and it looks like fragrance giant Coty is gearing up for a major marketing campaign. In fact, Beyoncé is bringing in Jake Nava, who directed her “Single Ladies” video, to direct the TV commercial for the fragrance. That I have to see!
So what’s in the juice?
Beyoncé Heat has top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber.
Sounds pretty lush, huh? I’m also really feeling the bottle. The red and gold is rather unexpected, but a nice change from the girly fragrance bottles sitting on my dresser. Heat will be in Macy’s and other specialty stores in February. For my New York readers, Beyoncé is scheduled to make an appearance February 3rd and Macy’s Herald Square!
The Beyoncé Heat lineup includes eaux de parfum in three sizes — 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 — as well as a 6.8-oz. Gold Sparkling Body Lotion for $24.
So, I’m dying to know, will you be trying Beyoncé Heat? Why or why not?