BeyoncÃ© promised to bottle a little Sasha Fierce for her fans, and from the looks of the ad for her new fragrance, BeyoncÃ© Heat, she’s done just that!
Details on the highly anticipated fragrance are finally out, and it looks like fragrance giant Coty is gearing up for a major marketing campaign. In fact, BeyoncÃ© is bringing in Jake Nava, who directed her “Single Ladies” video, to direct the TV commercial for the fragrance. That I have to see!
So what’s in the juice?
BeyoncÃ© Heat has top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crÃ¨me de musk, and a drydown of giant sequoia milkwood, tonka bean and amber.
Sounds pretty lush, huh? I’m also really feeling the bottle. The red and gold is rather unexpected, but a nice change from the girly fragrance bottles sitting on my dresser. Heat will be in Macy’s and other specialty stores in February. For my New York readers, BeyoncÃ© is scheduled to make an appearance February 3rd and Macy’s Herald Square!
The BeyoncÃ© Heat lineup includes eaux de parfum in three sizes â€” 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 â€” as well as a 6.8-oz. Gold Sparkling Body Lotion for $24.
So, I’m dying to know, will you be trying BeyoncÃ© Heat? Why or why not?