Hot Beauty Brand: Inglot Cosmetics
Hey beauty lovers! If you haven’t already heard, a super-hot European cosmetics company has just hit the U.S. and it’s primed to yank MAC out of it’s spot. What is this brand, you ask? Why, it’s Inglot Cosmetics!
Inglot may be new to most Americans, but it is THE hottest brand in Europe.The Polish-based brand has over 250 stores in Australia, Europe, Canada, Dubai and Asia.
A flagship Inglot store was recently opened in Times Square in NYC. To give you an idea of how serious Inglot’s plans are to takeover Times Sqaure and the beauty game, they signed on for a 10 year lease. Whoa.
One of the most innovative things about Inglot is their Freedom System. The Freedom System allows you to create a customized palette of eyeshadows, blushes and more, in a variety of palette sizes from small to large. While at the Artist Summit in Chicago last month, I was able to pick up a customized Freedom System from the Inglot booth.
I decided to focus on eyeshadows, and went for a range of colors, from neutrals to brights. The case is seriously sturdy and the lid is magnetically attached, so it can withstand being tossed in a purse or beauty bag. Plus, the palettes are stackable, so you can carry more than one at a time! The colors are pigment-rich and have great color payoff. I’m not sure what the regular retail of a Freedom System is, but I believe I purchased mine at a special rate of about $40 or so, which is a lot less than what I would pay for a palette of 10 MAC eyeshadows!
Inglot’s American website isn’t up and running yet, but there are plans to open several stores in the US, so be on the lookout for an Inglot near you! In the mean time, check out these pics of the Times Square Inglot Flagship store!